When World War I began for the United States in 1917, many areas across the country felt immediate impacts from entry into the war. For other areas, effects were felt more gradually, and at times were greatly varied. For the mountain region of North Carolina, the beginning of the Great War came on the heels of massive flooding in the region that had caused catastrophic damages and was followed by severe economic repercussions for many. However, the Great War years brought new economic opportunities to an area with a traditionally rural economy. Wartime advertising also entered a boom period during this time. By the end of the Civil War the greater Asheville area had begun to ride the tidal wave of a resource extraction explosion and all that came along with it- including the coming of the railroad to the area. This would continue into the early 1900’s as well, with the Great War only intensifying this momentum.