Making Cents: Advertising During Wartime

 

Below is a collection of local advertisements that appeared in the Asheville Citizen and The Asheville Gazette-News.  They represent a different perspective into the Wartime Economy, and through them, it is possible to gain a new understanding of the culture in Asheville during the Great War.

 

“WAR! WAR! WAR!” 1
Asheville Business College seeks students 2
Asheville tourism thrives during early War years 3
“WAR HAS BEEN DECLARED ON HIGH PRICES” 4

 

 

A Reminder of Sexism during the period of the Great War 5
“WE WAGE WAR AGAINST DIRT” 6
War Bulletin from the U.S. Chamber of Commerce 7
“BUY WAR SAVINGS STAMPS” 8
Local Cadillac dealer thanks customers for being patient during war conditions 9

 

“THE NATION’S NEEDS FIRST” 10

 

“DRAFTED!” 11

 

 

“TELL THE KAISER” 12

 

Local drug store gives influenza advice 13

 

E.W. Grove’s tonic prevents Spanish flu? 14

 

Woolworth Company delays sale due to Flu 15

 

 

Are the “BOLSHEVIKI” our new enemy? 16

 

Asheville veterinarian uses inspiring story of a dog in battle 17

 

Asheville Telephone and Telegraph Company boasts of the new role information technology plays in War 18

 

“VICTORY SALE” 19
Local bank Ad claims “CURE FOR BOLSHEVISM” 20

 

Peace makes overseas goods available again 21

 

“OUR BOYS COMING HOME” 22

 

“A PATRIOTIC CHRISTMAS!” 23

 

“FOR HER VICTORY XMAS” 24

 

National publication discusses War issues 25

 

 

 

  1.     “War! War! War!” (advertisement), The Asheville Gazette-News, September 23, 1914, 18, accessed February 19, 2015, http://www.newspapers.com/clip/1859717/asheville_gazettenews/.
  2.     “In Time of War Prepare for Peace” (advertisement), <i>Asheville Gazette-News</i>, September 14, 1914, 4, accessed February 19, 2015, http://www.newspapers.com/clip/1824822/asheville_gazettenews/.
  3.     Asheville Hotels (advertisement), Asheville Gazette-News, September 19, 1914, 3, accessed February 19, 2015, http://www.newspapers.com/clip/1859445/asheville_gazettenews/.
  4.     “War Has Been Declared At Guffey’s Dry Goods Store On High Prices” (advertisement), The Asheville Gazette-News, November 3, 1914, 2, accessed February 19, 2015, http://www.newspapers.com/clip/1861354/asheville_gazettenews/.
  5.     “Women on the Battlefield” (advertisement), Asheville Citizen, December 13, 1917, 9, accessed March 29, 2015, http://www.newspapers.com/clip/2092180/a_reminder_of_sexism_during_the_period/.
  6.     “War, War, War.” (advertisement), The Asheville Gazette-News, November 12, 1914, 10, accessed February 25, 2015, http://www.newspapers.com/clip/1865104/asheville_gazettenews/.
  7.     “Iron and Steel Vs. Wood” (advertisement), Asheville Citizen, January 2, 1918, 8, accessed March 27, 2015, http://www.newspapers.com/clip/2080186/asheville_citizen/.
  8.     “Boys and Girls Uncle Sam Wants You to Help Him Whip the Kaiser” (advertisement), Asheville Citizen, February 4, 1918, 5, accessed March 28, 2015, http://www.newspapers.com/clip/2092113/buy_war_savings_stamps/.
  9.     “Pardon Our Service” (advertisement), Asheville Citizen, September 15, 1918, 14, accessed March 28, 2015, http://www.newspapers.com/clip/2087196/local_cadillac_dealer_thanks_customers/.
  10.     “The Nation’s Needs First” (advertisement), Asheville Citizen, September 15, 1918, 16, accessed March 28, 2015, http://www.newspapers.com/clip/2087196/local_cadillac_dealer_thanks_customers/.
  11.     “Drafted!” (advertisement), Asheville Citizen, September 15, 1918, 4, accessed March 28, 2015, http://www.newspapers.com/clip/2087125/asheville_citizen/.
  12.     “Tell the Kaiser” (advertisement), Asheville Citizen, September 15, 1918, 20, accessed March 28, 2015, http://www.newspapers.com/clip/2087227/tell_the_kaiser/.
  13.     “Your Physician” (advertisement), Asheville Citizen, October 11, 1918, 11, accessed March 28, 2015, http://www.newspapers.com/clip/2087107/asheville_citizen/.
  14.     “As Spanish Is an exaggerated form of Grip” (advertisement), Asheville Citizen, October 11, 1918, 4, accessed March 28, 2015, http://www.newspapers.com/clip/2087024/ew_groves_tonic_prevents_spanish_flu/.
  15.     “Announcement” (advertisement), Asheville Citizen, October 11, 1918, 2, accessed March 28, 2015, http://www.newspapers.com/clip/2087010/woolworths_delays_dixie_harvest/.
  16.     “The Bolsheviki!” (advertisement), Asheville Citizen, November 23, 1918, 10, accessed March 28, 2015, http://www.newspapers.com/clip/2086907/are_the_bolsheviki_the_new_enemy/.
  17.     “Mary Pickford Tells the Following Story of a Dog’s Faithfulness in Battle” (advertisement), Asheville Citizen, December 1, 1918, 6, accessed March 28, 2015, http://www.newspapers.com/clip/2086741/asheville_citizen/.
  18.     “Military Activities Linked” (advertisement), Asheville Citizen, December 1, 1918, 8, accessed March 28, 2015, http://www.newspapers.com/clip/2086765/asheville_telephone_and_telegraph/.
  19.     “Victory Sale” (advertisement), Asheville Citizen, November 22, 1918, 3, accessed March 28, 2015,http://www.newspapers.com/clip/2086786/victory_sale_on_patton_avenue/.
  20.     “Cure for Bolshevism” (advertisement), Asheville Citizen, December 12, 1918, 2, accessed March 28, 2015,http://www.newspapers.com/clip/2086597/local_bank_ad_claims_cure_for/.
  21.     “Most Suitable Christmas Gifts” (advertisement), Asheville Citizen, December 8, 1918, 2, accessed March 28, 2015,http://www.newspapers.com/clip/2086678/peace_makes_overseas_goods_available/.
  22.     “Our Boys Coming Home Are Strong For Hart Schaffner and Marx Clothes” (advertisement), Asheville Citizen, December 12, 1918, 7, accessed March 28, 2015,http://www.newspapers.com/clip/2086622/our_boys_coming_home_are_strong_for/.
  23.     “Gifts of Apparel Will Help Make This A Patriotic Christmas” (advertisement), Asheville Citizen, December 8, 1918, 6, accessed March 28, 2015,http://www.newspapers.com/clip/2086710/gifts_of_apparel_will_help_make_this_a/.
  24.     “For Her Victory Xmas” (advertisement), Asheville Citizen, December 13, 1918, 5, accessed March 28, 2015,http://www.newspapers.com/clip/2092122/for_her_victory_xmas/.
  25.     “For Her Victory Xmas” (advertisement), Asheville Citizen, December 13, 1918, 9, accessed March 28, 2015,http://www.newspapers.com/clip/2092128/will_wartime_wages_continue/.